Delivering on the Personalization Promise

jgrozalsky

Users are more connected than ever - but that’s not news to you. They also expect content tailored to their tendencies and interests - again, nothing new. Despite knowing the needs and user demands for personalization, companies today struggle to deliver strong content and personalization strategies because of a common disconnect between business goals and the technologies purchased. This session will get into the nitty gritty of how to marry the strategies marketers outline with the builds necessary to deliver on the promises from the beginning of projects

This session will focus on:

  • Understanding the customer journey and segmentation best practice to create funnels for content and personalization delivery

  • Building a roadmap to progress basic situational personalization to advanced 1:1 personalization and proving hypotheses to guide strategies

  • Building a site experience to support measurable and evolving personalization

  • Demo of Acquia Lift for personalization strategy execution

Attendees should have a basic understanding of managing content in Drupal 

Register NOW

Session Track

UX/Content Strategy

Experience Level

Beginner

Drupal Version