Drupal 8 and Omni-Channel: Peanut Butter Meets Chocolate

When it comes to digital interactions, today’s users have become quite demanding. Whether they’re using a smartphone or desktop or a tablet, a native app or social media platform, they expect a continuous, unified experience - one that syncs with their offline journey as well. Gaps in their experience quickly lead to friction, dissatisfaction, and consumer flight. What’s a business to do?

Enter omni-channel. Technological advances - like the advent of Drupal 8 - make it easier for organizations to support content everywhere and anywhere, as it is consumed by multiple devices. But truly implementing omni-channel requires a thoughtful digital strategy. You must consider your audience’s user journey with your product/service, what digital touchpoints are needed to support them, and how these touchpoints support your own content strategy.

Overwhelmed? Never fear, we are here to walk you through a digital strategy workshop designed to introduce you to the concept of omni-channel and how Drupal 8 can help you take advantage of this emerging trend.

In this session, you will learn:

• An overview of omni-channel and why it’s important for your business

• Features of Drupal 8 that support omni-channel

• How to formulate a digital / content strategy firmly rooted in your business goals and customers’ needs

• How to implement omni-channel in Drupal 8