The Drupal MQL

johnkennedy
patrick.goulet

 

What is a Drupal MQL and what do you do with it?  To begin, let’s talk about a common Drupal agency story, one we’ve all heard before.

You and a few friends were sick of working for the man. Your agency had been overcharging customers and you were all ready to start changing the world. So you jumped ship and the clients just started lining up at your door. Or you thought they would, but all the meaningful conversations you had prior to leaving have resulted in zero signatures.

You have contacts and leads - great start! But how do you qualify them through the funnel and convert them into opportunities? And wait a minute, what is the funnel? And how do you keep it full?  HOLD UP!

Let us help you put the pieces together.

With our combined 12 years in Drupal we can say without qualification that building a pipeline of Drupal projects is complicated. Together, we’ll uncover simple tips for technically minded people to develop a healthy deal-flow without the need for a full-time sales or marketing resource.

In the session we will cover:

  • How to conquer storytelling, setting your shop’s specialties apart from the crowd (5 minutes)

  • Developing a marketing funnel and why you should care (5 minutes)

  • Finding prospects and mastering the discovery call (5 minutes)

  • Social Media engagement in 30 minutes a day (5 minutes)

  • Balancing owned, earned, borrowed and paid lead channels (5 minutes)

25 minute sessions are never exhaustive, but each of these topics should give any up and coming drupal agency a nugget of value.

Register NOW

Session Track

Business

Experience Level

Beginner

Drupal Version