Drupal as a Product - Maintaining a Successful Web Property over the Long Term

Every new Drupal project gets a lot of attention during its project development stage, but what happens to it after it’s launched? Technology doesn’t slow down, and a digital property that isn’t regularly groomed will quickly deprecate itself. Any Drupal property that’s in use for more than a few months will need maintenance - module and core updates at minimum - and a popular property will need regular enhancements to keep up with customer demand and market trends.  

That’s where the product management stage comes in. In thinking about a full product lifecycle for your Drupal project, you will ensure that you get the most life out of what you build.

Agencies who use Drupal to build projects but don’t yet have a strategic roadmap or product philosophy around them post-launch.

• How to develop a product roadmap
• Differentiating between user needs and user wants
• Strategies for prioritizing bug fixes and enhancements