Ensuring scalability from the get-go: An introduction to integrated digital strategy.
jcduffin
Overview
Avoid the common marketing (or lack thereof) mistakes when launching your product. In this session, you will learn how to develop a digital strategy to identify, attract, engage, convert and retain. From initial client discovery and on-boarding through post-launch marketing, your site should be able to accommodate all aspects of an integrated digital strategy.
Knowledge/experience level
Attendees should have beginner to intermediate Drupal experience, including basic familiarity with development and implementation of content types, landing pages and taxonomies.
Takeaways
- Avoiding common marketing mistakes during product launch
- Eliminating assumptions
- Facilitating owned, earned and paid media in your site
- Building your audience: attract, engage, convince, convert, retain, expand