Future of the CMS: Centrally managed, context-aware content across all devices

Todd Nienkerk

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Content! It’s everywhere! It’s displayed on websites and in apps. It’s streamed to smartphones, televisions, and watches. It’s heard on podcasts, radios, and Amazon Alexa. With so many platforms, how can you keep pace with the rapidly changing landscape of content management and publishing?

In this session, you’ll learn how publishers, universities, media companies, and nonprofits are adapting and thriving — all while keeping their content centrally managed. We’ll talk about:

  • Centralized content management: Collecting, managing, and distributing your content from a single location — and fostering a community of content contributors and app builders.
  • Context-aware content: Telling the same story using different experiences and devices.
    Multichannel and omnichannel publishing: Distributing your content to any service or device (think Facebook Instant or Apple TV) with minimal changes.
  • Decoupling your CMS: Separating the management of content from the presentation of content makes it easier to support new technologies and devices. 
  • Future-proofing your project: Thinking about the future means being prepared for changes, not being able to predict where technology will go. What ideas should you pursue, and which should you avoid right now? 

We’ll close with a couple of Four Kitchens case studies that demonstrate how we help clients get ready for the future of the CMS:

  • NBC: We helped relaunch NBC.com, The Tonight Show with Jimmy Fallon, and Saturday Night Live as decoupled Drupal sites with an API that shares content across multiple NBC brands, devices, and apps — including the Amazon Echo.
  • TWiT.tv: We relaunched This Week in Tech as a decoupled Drupal site with an exposed API that allowed their fanbase to directly access content and build their own apps.

About the speaker

Todd is CEO and Co-Founder of Four Kitchens. Since starting his web career in 1996, he has designed and built countless websites and written for, edited, and managed several online and print publications. His background in design, development, communication, and psychology provides him with unique insight into how people use technology: how we think, feel, interact, and form communities both off- and online. As an active member of the web and open-source communities, Todd has keynoted or spoken at more than 60 conferences around the world, including SXSW Interactive two years in a row.

Session Track


Experience Level


Drupal Version

When & Where

Tuesday, 25 April, 2017 - 10:45 to 11:45
308 - Pantheon