The Future of Web Development for Digital Agencies

The kind of work that agencies are asked to do is changing. Gone are the days where a web project is a single site for a single customer at a single time. Now agencies are being asked to do multiple sites for increasing large organizations who want multiple iterations and support cycles over an extended period of time.

And this is amazing. This allows agencies to have better projects and to develop close relationships with their customers who they commit to supporting over the long run. This creates better work for the customers and better projects for the agencies.

This presentation will outline the changes happening in the web development and digital agency space. In specific they will talk about the following trends:

• Bigger sites. More sites. Managing all of this from an agency perspective can be difficult to manage sustainably long-term

• Keep your dev team agile while developing new features over a long-term client relationship

• Multisite is dead - Best Practice approach to Microsites

• How to make sure 190+ sites scale and perform regardless of traffic

• Scale existing architecture down and then back up using installation profiles

• One interface to rule them all - allow sysadmins to create and manage multiple sites