Google Analytics & Tag Manager Customizations

Gain greater value with your web analytics implementations through customizations. By using Tag Manger and the dataLayer in Drupal, we will show your how to automate event tracking, create content groupings, custom dimensions, and more. You will walk away with a variety of techniques for optimizing the way you collect data. As a result, your web reports will be easier to create and maintain, and your data more relevant and informative.