How to Optimize Your Drupal Site with Structured Content

With the advent of real-time marketing technologies and design methodologies like atomic design, web pages are no longer just “pages” – they are collections of modular, dynamic data that can be rearranged according to the context of the user.

To provide optimized user experiences, marketers and publishers need to enrich websites with additional structure (taxonomy and metadata). By adding metadata, content becomes machine-understandable, which leads to better interoperability, SEO, and accessibility.

Structured content is also one of the foundations of real-time personalization; By tagging and describing content with metadata, personalization engines like Acquia Lift can provide more relevant content to individual users.

In this session, we will discuss:

• How to further enrich your Drupal website with structure
• Taxonomy best practices for dynamic content and how to configure auto-tagging in your Drupal site
• How to leverage the schema.org vocabulary to improve SEO through rich results
• How to improve the social shareability of your content through the use of Twitter Cards and OpenGraph tags
• Why Drupal 8 is the best CMS platform for managing structured content

Note: A version of this session is being presented at DrupalCamp New Jersey 2017.

Dave Sawyer (cmsdave) is a Senior Solutions Architect at FFW. He is an Acquia Certified Developer and has 15 years experience in web development. Dave has given talks at numerous Drupal conferences including DrupalCon New Orleans, DrupalCon Austin, Drupaldelphia, NYC Camp, New England Drupal Camp, and DrupalCamp New Jersey. Previously, Dave has worked as a consultant and developer for Adobe Systems, Bloomsbury Publishing, and The Vineyard Gazette. You can follow him on Twitter at @cmsdave.