Working with clients, not for clients

When working with clients, it’s nearly impossible to avoid the seemingly inevitable peaks and valleys experienced throughout the lifecycle of a project. Though this may seem disconcerting to some, there are tactics that can be implemented to improve the “company-client relationship.” At Genuine, our philosophy of “inventing together” stretches beyond the walls of our offices and embraces those with whom we work. Throughout each phase of a project we foster the notion of a unified team working in harmony until the project has been pushed through the proverbial finish line. Remember, it’s us and them, not them vs. us.

This discussion will spotlight the methodical approach to bolster client relations, how to institute cohesion with a client and why collaboration is truly key throughout the lifecycle of a project or campaign.