Just Drupal isn't enough anymore. What now?

10 years ago, just having a website was transformational. Pretty much every business has one nowadays; they're a commodity. You need something especially good looking, functional, or powerful for it to be special. Your skill-set--the ability to make functional, powerful websites (with Drupal in our case)--was also transformational, a good base for running a business. Now that is largely a commodity, too. Competitors like Wordpress.com, Squarespace, Wix, Shopify, and others offer solid, attractive, basic websites with lots of useful functionality. And they are only getting easier to use with every release.

What's the answer? How do you stay relevant and build a sales pipeline today? Don't sell Drupal. Move up the value-creation chain. If you're there to turn someone else's plan into code and nothing more; if you simply receive instructions to put a banner here and a slideshow there ... you're not where you need to be on that chain.

Placing yourself and your business higher up the value-creation chain means offering more than coding, more than building Drupal websites. You need to deliver more business value. Like what, you ask? You might have special insights or expertise. You might be able to solve the problems of a particular industry or vertical especially well. You could deliver value through a product or service you build with Drupal. Drupal might be one of your weapons of choice for facilitating digital transformation, or marketing, or what have you ...

Takeaways:

• Why hanging out the Drupal slate isn't enough anymore.
• Questions and problems that businesses need help with today ... That you may be able to answer.
• Examples of real Drupal-based businesses delivering more value than just Drupal code.