Learn how Benefit Cosmetics extended the shopping funnel using translations and contextual commerce

Benefit Cosmetics is a leading international beauty products line and part of the LVHM group. Benefit needed a new platform to run it’s high-traffic, multilingual, and multi-country ecommerce sites. Their current store platform, Hybris, was no longer up to the task of running the content side of the experience.

The team decided on a headless Hybris approach, using Drupal as the front end and leveraging translations to power a hub and spoke model to power the content workflow across the entire global platform of sites.

Learn how to extend the shopping funnel with context commerce, set up a sane translation strategy for multiple markets, manage a fleet of digital properties in different languages and markets, and how to get the most of your Drupal investment as a multi-market digital platform.