Live Content Audit of Drupal.org

In the digital marketing industry, the content is king motto has been pounded into our collective brains for years. And it’s true. Content matters. A lot. But how do you know if it’s working? Or what could work better? Or what working even means?

Instead of spending all your time creating new content, why not take some time to analyze and enhance existing content to perform better? That is to say, work more better!

In this instructional presentation I will perform a live content audit of Drupal.org and demonstrate tools and techniques to turn content insights into traffic-generating actions. You will learn how to:

  • Analyze the effectiveness of existing content on your site
  • Pinpoint underachieving content that could be enhanced
  • Determine what content to prune away
  • Use competitor info to glean insights for new content opportunities

I will discuss or live demo the following tools:

  • Ahrefs
  • Google Analytics
  • Google Search Console
  • Screaming Frog
  • Google Keyword Planner
  • Answer the Public
  • ...and more!

Outcomes

Attendees will leave with actionable techniques for enhancing the effectiveness of existing content to build site authority and increase organic search traffic. They will also learn techniques for using keyword data and search result competition to brainstorm new content opportunities.

Who Should Attend

Content strategists, content managers, SEOs, and anyone interested in building long-term strategies for increasing organic site traffic.

Attendees should have some experience with Google Analytics.

About the Presenter

Leah Quintal has been providing digital marketing training and SEO and content strategy services for more than 5 years at JB Media Group, an Asheville-based digital marketing company that focuses on social enterprises and companies making a positive community impact nationwide.

Session Track

UX/Content Strategy

Experience level

Intermediate

Drupal Version

N/A

Session Time Slot(s)

Time: 
04/25/2017 - 10:45 to 04/25/2017 - 11:45
Room: 
320