The Map Is Not The Territory: Collaborative Content Modeling For Complicated Teams

The rise of content strategy has given digital teams a new way to tackle the challenges of publishing and content management. Concepts like a shared “content model” promise better communication and coordination… but somehow, most teams still manage to talk past each other.

Developers, site builders, designers, content editors, and stakeholders all care about different aspects of the content—and use different tools to capture their pieces of the puzzle. The good news is that these different views don’t have to conflict. By using each discipline’s perspectives to inform the others, we can gain a clearer and richer understanding of the content—avoiding common pitfalls, developing better lines of communication, and spotting often-overlooked opportunities for improvement.

In this session, we'll:

• Explore the unique tools and insights each discipline brings to the content planning table.
• Examine the content-related artifacts that each discipline produces, and how to translate between them
• Teach you how to build a shared language that bridges organizational and disciplinary divides