Not Just Web Reporting, but Insights! Key Tactics for Getting More for Your Data

Web analysts spend much time building dashboards and reports with shiny KPIs and other metrics in order to stay on top of performance. We gain insights from these by understanding why the numbers are what they are. Web metrics, for example, are often complemented with user feedback metrics for added context. Revenue metrics are often paired with customer satisfaction metrics. Competitive analysis and market share data helps keep our website or business performance in perspective. Essentially, we need more than one source of data to draw a conclusion. Throughout this talk, we will explore business cases, create meaningful measurements, and learn how to gather insights from them. By the end, you will walk away with a solid understanding of web reporting and how to gain true insights for your clients and for your business.