One Site to Rule Them All: Building a Drupal 8 Ecommerce Site for B2C and B2B Customers

This project for Obermeyer, the Aspen-based ski company, began with a broad set of challenges, including three seperate websites, three distinct audiences, and independent ERP and B2B ordering systems. The goal was to optimize Obermeyer’s digital processes and consolidate their connections with customers through a single, well-integrated platform.

To meet the needs of each audience — or user group — we prioritized user experience. Throughout the process, we had to consider the following:

  • B2C users complete final purchases on one of Obermeyer’s 3rd party dealer websites
  • B2B users buy product through Obermeyer’s website with purchase orders (no cash transactions)
  • VIP users are provided discounts on items that can be purchased directly from Obermeyer in exchange for completing a brief online training

Merging three separate websites from Drupal 6 into a single site on Drupal 8 was a complex process that included careful design and testing. After launching, we monitored the site carefully, using A/B tests and anonymous using recording to determine whether customers experiencing the site as intended. 

    The audience will learn how an iterative design process and consistent testing helped succesfully launch the first Drupal 8 enterprise ecommerce website. 

    Session Track

    UX/Content Strategy

    Experience level


    Drupal Version

    Drupal 8 (current)

    Session Time Slot(s)

    04/25/2017 - 14:45 to 04/25/2017 - 15:15
    316 - Phase2