Putting the 'Persona' in Personalization
jslemp
We’ve all heard the benefits of creating user personas during a Drupal redesign: it increases your conversions and you get better leads. BUT, those promises of increased revenue only work if you are creating personas that aren’t biased based on your personal experience and you have a plan for what to do with them. This session covers how Drupal can help you take a data-driven approach to creating and using personas to inform a personalized user experience.
Key Takeaways:
- Tools for tracking current user behavior and satisfaction
- Clear guidelines for conducting persona research
- How personas can drive a personalized web experience in Drupal
- Ways to measure and pivot based on data post-launch
Who should attend?
Digital strategists, marketers, site content editors, or anyone who wants their Drupal website to make a larger impact. No coding experience required!