Recurring Revenue: Make it happen!

In this session we will break down the myths of building a “recurring revenue” business. While it requires different approach, there is nothing really mysterious about building these kinds of businesses. We will share our lessons learned along the way and give you applicable, practical advice on how to start down the path, what to look out for, and how to scale your business.

During this session we will cover:

• How we designed our first products to sell via monthly subscriptions
• How we bootstrapped (managing both consulting and new business responsibilities simultaneously)
• How we got our first customers and made them successful
• How we measure our businesses (what CAC and LTV mean and why they are important)
• How we approach scaling our businesses

If you are seriously considering (or are already) building a recurring revenue business, this session is designed for you. Bring your co-founder(s) and your questions.

Addison runs Drupalize.me, an online Drupal training service spun out of Lullabot. Zack runs Pantheon, a website management platform for Drupal.