Removing Content Chaos with Drupal 8

jgrozalsky
mikemiles86

We all know the importance of content, but even today, organizations are still struggling with the fundamentals of content creation. In fact, recent studies suggest that only 32% of marketers have a documented content strategy. Unfortunately, this means an even smaller percentage is delivering an exceptional content experience. Throughout this session we will discuss how to develop a well-informed content strategy by focusing on the content’s objective and how Drupal 8 can help remove content chaos from your organization.

Key topics discussed in this session will include:

  • Structuring content in Drupal 8 to align with content strategy and support business objectives

  • Developing a smart taxonomy

  • Evolving content strategies with Acquia Lift data for content performance and to understanding content gaps

  • Understanding user segments and needs with Acquia Lift as well as integrated data from other systems

  • How Drupal 8 supports the evolution of content and creates efficiencies for content marketers

Attendees should have a basic level of experience with Drupal

 

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Session Track

UX/Content Strategy

Experience Level

Beginner

Drupal Version