The Usability of Usability Testing

IgusBurton

 

Usability testing provides invaluable information surrounding the the behaviors and opinions of users. Generating a list of tasks to test is easy but how do you get those users into a room with you? What types of projects can utilize usability testing and when should it be implemented? This session is intended to provide an in-depth look into the usability of usability testing by detailing the logistics behind the testing process.

This session will cover:

  • Project types
    • Discovery/Research: Testing an existing product to inform potential areas of focus or enhancement during a redesign
    • Agile: Testing fast and often during sprints
    • Post-Launch: A comprehensive test following the launch of a product
  • When to test
  • Selecting a number of participants
  • Recruiting and incentivizing 

(Note: The following topics would only be covered in a 60 minute session)

  • Script generation
  • Conducting the tests
  • Creating usability reports

Anyone interested in implementing usability testing at any phase of their project will be able to attend this talk.

Attendees will walk away with an understanding of how to incorporate usability testing into any project, to recruit users, and provide valuable insights from user feedback to their project team.

 

Register NOW

Session Track

UX/Content Strategy

Experience Level

Beginner

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