Who Cares About Lead Capture Anyway?

Susan Rust

Do you hate working with Marketing Teams on projects? Most developers I know do. It's because marketing goals seem far away from development. AND it's not. Learn how to work more fluidly and intelligently on their needs and make them fans! More fans = more business. If you haven't noticed the shift of website development authority moving from IT to Marketing, you should.

As the head of marketing agency, we rework websites before each lead generation, content marketing or brand awareness campaign because the site was never intended to convert visitors into customers. With a few simple concepts, it's possible to exponentially increase the value of the site and you should know to ask and recommend these simple changes. Owners and even marketers are unaware of how easy it is to create useful landing pages, forms and workflows to improve conversions and leads for their business. Whether for yourself or your clients, learn 10 easy ways to dazzle your client. My session are lively, fun and interactive. You'll be rewarded with insights to up your game in 2017!

OVERVIEW OF THE CAPTURE SPECTRUM:

  • Why you should care about lead capture
  • Visitor's journey
  • Social media
  • Content
  • Landing pages
  • Getting useful data
  • Goals and metrics
  • Analytics, Google Tag Manager, UTMs
  • Integrations
  • Reports
  • Where 
  • How
  • Homepage 101

WHO SHOULD ATTEND:

  • Designers / Themers / UX
  • Sales / Marketing / Biz Dev
  • Architects
  • Drupal Business Owners (for yourself)
  • Site Owners (for others)

 

Register NOW

Session Track

UX/Content Strategy

Experience Level

Intermediate

Drupal Version