In this hands-on workshop, you will be introduced to Looker Studio (formerly Google Data Studio), a powerful data visualization tool for building customizable, dynamic reports from Google Analytics 4 (GA4) and a wide range of other data sources.

Many users have struggled with the limited reporting flexibility of GA4 since the transition from Universal Analytics, but Looker Studio offers a robust, free solution to gain deeper insights from your data.

In this fast-paced, interactive session, we'll walk through connecting your GA4 property, building custom reports with dimensions and metrics, and applying filters to get the exact data you need. We'll explore relevant chart types and visualization options, learning how to create reports that can be shared dynamically or as PDFs.

By the end, you’ll be equipped to begin creating reports tailored to your organization’s data needs. Whether you're new to analytics or looking to enhance your reporting capabilities, this workshop will provide you with the foundational skills to leverage Looker Studio effectively.