Our websites are full of PDFs meant to engage with audiences and customers, or to help provide services for government and public agencies, yet most organizations do not have a formal strategy for how their PDFs are created or distributed, or know what happens after they are published. Thousands of PDFs become useless every day because they contain links that break or information that is no longer accurate, yet they remain online as digital debris that users must sift through to find helpful content. This talk will shine a light on the true lifecycle of PDFs, why they get made, how they are prone to fail, and how to transform them into valuable assets. You'll learn simple and effective content strategies that ensure that if PDFs are created, they remain relevant, accessible, and useful over time.