Budgets for many marketing and web teams have been shrinking over the past few years. At the same time, the need to show results continues to grow.

If you work for a higher ed, chances are that you’re hearing you need more enrolment. If you’re a nonprofit, there’s a good chance you’re hearing you need more donations. And of course everyone is looking to the website to help.

The implication is clear: do more with less. But how?

In this session, we’ll discuss ways you can continue to demonstrably improve your website(s), showing impact and value to the organization, while working with a modest budget.

This session will include:
- Practical tips on things you can do to make immediate improvements
- Ways to foster an ‘optimization culture’ that is continually making improvements
- How to demonstrate impact to your organization, help them see the value of your work and ideally, unlock additional resources