Are you tired of content strategies that feel more like guessing games than science? Behavioral economics may hold the key to why some messages inspire action, while others fade away. In this session, we’ll flip the script on traditional content planning and dive into the psychology behind decision-making.

We’ll explore behavioral economics concepts with a fresh twist, tailored specifically to content strategy. You’ll learn practical methods for embedding these insights into your process—from drafting copy to designing calls-to-action. No more “post and hope” strategies; it’s time to align content with what truly drives behavior.

Through real-world examples, we’ll show how to successfully integrate behavioral economics to boost engagement and user interaction. Plus, you’ll hear about lessons learned, failures that didn’t make the cut, and actionable insights to apply to your digital strategy right away.

Key Takeaways:
- Level Setting: Understand the fundamentals of behavioral economics and why they matter to content strategy.
- Behavioral Statements: Learn how crafting behavioral statements guides both your team and audience and reshapes your strategy.
- Focus on Outcomes, Not Metrics: Discover why focusing on outcomes is more important than tracking vanity metrics—and why I wish I could revise my previous DrupalCon talks on analytics.