As organizations increasingly adopt site consolidation strategies to unify their brands and enhance their digital presence, content migration becomes a pivotal challenge. While automation is often the go-to solution for moving content, an over-reliance on scripting can lead to migration debt, broken redirects, and a drop in SEO performance—issues that content editors are left to resolve post-launch.

This session goes beyond the typical content migration checklists, focusing on what really matters for successful migration and Drupal consolidation projects. We will explore the process in not just consolidating the technology, but also streamlining the user experience strategy so the new unified site better serves users and the organization.

Through real-world examples, we’ll discuss a comprehensive approach to mapping complex content models into a unified structure, designing a scalable IA, preserving SEO integrity, building an effective redirect strategy that streamlines editorial workflows post-migration and avoiding technical and editorial debt.