In today’s digital landscape, effective tag management is essential for improving website performance and maintaining privacy compliance. This session will guide you through setting up Google Tag Manager (GTM), starting with the basics of configuring triggers, tags, and trigger groups for more advanced and precise tracking solutions. We'll also delve into setting up privacy consent, exploring the differences between the European opt-out model and the American opt-in style for privacy consent management using GTM.

You’ll learn how to integrate privacy consent with platforms like OneTrust and implement optimizations that delay non-critical tags, allowing your website to load faster, improving Core Web Vitals scores, and boosting your Google search rankings. By the end of this session, you'll have a clear understanding of how to optimize your GTM setup while balancing compliance, performance, and marketing flexibility.

Whether you're a developer or marketer, this session will provide actionable strategies to streamline your GTM implementation and ensure your website meets privacy standards without sacrificing performance.