A well-structured content model is the backbone of any successful Drupal project. This session will guide you through smart content modelling techniques that promote flexibility, editorial ease, and long-term scalability. We’ll explore when to use content types, paragraphs, media, or custom entities; how to model relationships effectively; and how to prepare your site for headless or multilingual needs. Learn real-world strategies to avoid technical debt and ensure your architecture grows with your content.