Privacy legislation is rapidly evolving throughout the United States and keeping up with the new laws, regulations, and policies can be a challenge for web and marketing teams. To make it more confusing, these laws are being passed at the state level, with rules and regulations that vary by state.

In this session, we will focus on the privacy consent aspect of these laws and how this works with your web and marketing technology stacks.

In this session we will discuss:
1. Brief overview of privacy landscape in 2023
2. What do these privacy laws mean for web and marketing teams now and into the near future
3. Consent Management & Tag Managers
4. Q&A

Learning Objectives

After this session, you will be able to apply the concepts and tools into your existing website with confidence:
1. Develop a good understanding of how privacy consents can work with your web and marketing tools
2. Integrate and apply consent to your marketing solutions
3. Apply your learnings from this session and help build a better internet!

Prerequisites

Attendees will get the most out of this session by having a general understand of how marketing tools (such as Google Analytics, Google Adwords, Facebook Pixel, LinkedIn Tag, etc.) are used in normal marketing practices.

Synopsis

In this session, we will briefly touch on the privacy landscape in the US in 2023 and dive into how marketers and website owners can support.