Redesigns can be exciting! They’re a chance to take care of a stack of lingering issues and make it a fast, engaging, mobile-first experience that users actually enjoy using.

However, redesigns are also expensive! They take time and budget away from your team, leaving them less time for other priority projects. The process of procuring a vendor and undertaking a redesign project can be a worthy, productive exercise, but can also be time-consuming and a bit exhausting.

For this reason, it’s well worth considering whether a redesign is actually the right solution at this time. Maybe you can make improvements to your existing site that will have a big positive impact on your users and your content editing team.

In many cases, there are a number of things you can do to improve your current content and design without breaking the bank or stretching your resources too thin. Making these incremental changes can also set you up for a future redesign, as it’s much easier to update a site that’s already in pretty good shape.

In this session, we’ll cover:
- How to evaluate whether you need a redesign now or in the future
- Practical things you can do to identify high-impact improvements for your current site
- How to implement those changes and assess the results

(Sponsored by ImageX)

Learning Objectives

At the end of this session, attendees will be able to…
- Evaluate whether they need a redesign now or in the future
- Implement practical tips to identify high-impact improvements on their current site
- Assess the results

Prerequisites

Attendees will get the most out of this session by being familiar with how their organization would typically approach a website redesign project.

Synopsis

A redesign can be exciting yet expensive, so it’s well worth considering the timing and whether it is the right solution for your organization. This session will uncover how to evaluate whether you need a redesign, how to identify high-impact improvements for your current site, and how to implement those changes and assess the results.