An American personal care brand wanted to overhaul their customer experience, do-away with their cart management and transition their customer engagements from transactional to experience based journeys. Srijan partnered to change the brand’s vision into reality. We migrated their e-commerce websites to CX-focussed, self-service Drupal architecture, integrated third- party products for purchase realization and data acquisition, and migrated their CRM to Acquia Campaign Studio. Built a digital framework with integrated content orchestration across multiple brands with comprehensive campaigns across 800K contacts, 190+ campaigns targeting 180 Segments.

Learning Objectives

At the end of this session, attendees will be able to:

1. Develop a framework to design a self-sustaining MarOps transformation roadmap
2. Create a lean, replicable product for a considerably reduced turn-around-time for regional spin-offs
3. Create a cohesive tech stack on Acquia cloud, enabling data acquisition and utilization for efficient customer journeys
4. Define measurable KPIs through the roadmap

Prerequisites

Attendees will get the most out of this session by bringing in questions around their challenges and goals in related areas.

Synopsis

Facilitating the organization to create turnkey operational efficiencies across BUs and geographies. Enabling lean business models facilitated by relevant plug & play integrations.