Embark on a transformative journey from content chaos to strategic clarity in just 30 minutes. This session is designed to empower attendees with the tools and insights necessary to assess, articulate, and apply a robust content strategy.

We begin by diving into a self-assessment to determine your current content strategy maturity level, helping you understand where you stand and what steps are needed to elevate your approach. This foundational knowledge sets the stage for growth and refinement in your content practices.

With this context, we'll then shift our focus to crafting a core content strategy statement. This powerful exercise helps you condense your organization's mission, audience needs, and brand essence into a clear, actionable statement that will guide your content decisions and priorities.

Lastly, we'll explore the practical application of page tables—a method for ensuring content consistency and alignment with your strategic goals. Learn how to use page tables to define the purpose, key elements, and success criteria for each piece of content on your site, ensuring each page serves a strategic function and contributes to a cohesive user experience.

Whether you're a solo content creator or part of a larger team, this talk will leave you equipped with the practical skills to draft a content strategy that resonates with your audience and supports your business objectives. Join us for a half-hour that could redefine the way you approach content forever.