Wandering into the AI age without a strategy to centralize control over the data, assets and structured content in your content and marketing ecosystem is akin to setting sail into an ocean at night without a rudder, a map, or a lantern. With the legal groundwork around AI shifting in near Realtime, all businesses including media organizations hoping to use Generative AI models to gain efficiencies, will be required to think about the worst-case scenarios with AI: What if the law changes around copyright? Or AI content creation. Or … (insert worst nightmare here). How can organizations prepare for tomorrow and beyond while still supporting existing operations today.