Over the last 12 months, the Drupal Association Board’s Marketing Working Group and Promote Drupal have been working together to update Drupal’s branding.

This session will walk the audience through the proposed new Drupal branding created by Promote Drupal team member Shawn Perritt. Shawn will give an overview of the direction of the branding and give insider details on why each branding choice was selected, expanding upon what was discussed during the Driesnote. From a refreshed DrupalCon logo to new design elements that invoke the spirit of open source, the new branding brings Drupal and its sub-brands to a higher level of design.

Marketing Working Group member Suzanne Dergacheva will talk about the efforts of Promote Drupal, and Nikhil Deshpande will discuss the Marketing Strategy. There will be time to answer audience questions surrounding the new branding as well as discuss the new Drupal Brand Narrative.

This session is for all Drupalists interested in marketing who want to learn about the new direction for Drupal branding! After the presentation, join us in Contribution Rooms B117-119 for marketing contribution from 1 to 5 p.m. PST.