Sure you know mindlessly scrolling social media is bad for your brain, but it is also terrible for the planet. Those of us who make the internet have a new focus to consider — sustainable web design. If the internet were a country, it would be the 4th largest carbon producer in the world, but the tools of sustainable web design can lead us to cleaner, more creative, future-thinking solutions—if you know how to wield them.

W3C recently released the first draft of the Web Sustainability Guidelines marking a major milestone in the sustainable web design movement. In this session, attendees will learn:

- What the new W3C Web Sustainability guidelines say, where to start, and how to contribute
- The intersection of sustainability and accessibility guidelines and where they might conflict
- How to use tools like the WebP module and lazy loading to optimize your images
- What color selection has to do with carbon output
- The relationship between performance and energy use
- The new standards that many organizations are being held to around digital sustainability — from carbon output testing to ISO 14064 standards to the GHG protocol
- How to position sustainability expertise for your brand

Sustainable web design offers us the opportunity to look at what we make through a new lens. Using these tools, we can create a better experience and use less energy — and there is so much more for us all to learn.