Traditional digital agencies are typically reliant on subservient relationships with global technology giants, with zero influence on the software their businesses rely on. High staff turnover and low profitability are flow-on effects that makes long term sustainability for independent agencies often unattainable. However, a business that specialises in open source software can flip this traditional agency model on its head by taking control of the software they use, contributing to its evolution and building a company that's sustainable and highly profitable. 15 years after co-founding PreviousNext, Owen will share his experience of building a company with staff tenure and profitability that's more than triple the industry average whilst remaining committed to the global success of Drupal's open source software. Lessons from this session can be applied directly to your own digital agency straight away.