In this session, we'll clarify who must comply to EAA -manufacturers, service providers, importers, and distributors—and outline your obligations. You'll gain a clear understanding of the EAA’s accessibility requirements and how they align with WCAG 2.1 Level AA. Practical examples will help you grasp core web accessibility (a11y) concepts and spot issues quickly. We’ll also cover the business impact of the EAA, including legal risks, reputational damage, and the benefits of accessibility like market growth, better SEO, and improved UX. Finally, we’ll tackle common compliance challenges and offer practical solutions.