Learn how to make your agency, SaaS product, or company more discoverable in the age of AI-driven recommendations.

As AI tools increasingly influence how businesses discover service providers, a new kind of visibility is emerging: Recommendations by generative engines like ChatGPT, Perplexity, and Google’s AI Overviews.

Traditional SEO and brand awareness now need to be backed up with strategies designed to make your expertise interesting and credible for large language models (LLMs).

This talk introduces the concept of Generative Engine Optimization (GEO) and how to shape your company’s online presence to be favorably included in LLM-generated responses.
Drawing from real-world research, client projects, and observations, we’ll explore how LLMs select recommendations, what data sources they rely on, and how to align your positioning, content, and credibility signals for inclusion.

Whatever your business—from boutique agency to enterprise provider—this session will give you the tools to future-proof your positioning in a world where LLMs are the new referrers.