Lessons from Integrating AI Into Real Marketing Teams
Lessons from Integrating AI Into Real Marketing Teams
I’ve been working directly with AI to help solve real challenges faced by marketing teams, improving workflows, reducing manual effort, and supporting better decision-making.
In this session, I’ll share lessons learned from trying out different approaches in real marketing use cases. We’ll talk about what worked, what didn’t, and how to introduce AI into a team without disrupting how people already work.
Whether you’re leading a team, building marketing tools, or just curious about how AI fits into day-to-day work, this session will offer real, honest insights from the field.