I’ve been working directly with AI to help solve real challenges faced by marketing teams, improving workflows, reducing manual effort, and supporting better decision-making.

In this session, I’ll share lessons learned from trying out different approaches in real marketing use cases. We’ll talk about what worked, what didn’t, and how to introduce AI into a team without disrupting how people already work.

Whether you’re leading a team, building marketing tools, or just curious about how AI fits into day-to-day work, this session will offer real, honest insights from the field.