Search has evolved from a list of links to a conversation. AI systems like Google’s AI Overviews, ChatGPT and Gemini don’t just “rank” your site – they ingest, interpret and cite it. In this new landscape, visibility depends on semantic clarity and machine-readability.

This session breaks down how AI search systems evaluate content and why Drupal is well positioned for this shift. We’ll cover:

-The Shift: Moving from SEO keywords to LLM Optimization
-The Drupal Advantage: Leveraging schemas and structured entities to become a preferred AI source.
-Action Plan: Practical steps to audit your AI readiness using tools like Acquia Content Optimization.