This talk explores how AI bots are transforming the web and what that means for Drupal-powered enterprise sites. It distinguishes between helpful bots (like search engine crawlers) and harmful ones (like content scrapers or rogue AI harvesters), and shows why businesses must manage bot traffic strategically. Attendees will learn how to protect their site content, SEO, infrastructure, and brand using Web Application Firewalls (WAFs), while also embracing the positive potential of AI—such as leveraging large language models (LLMs) to power and streamline your content creation and optimization within Drupal.

Key Learnings for the Audience
• Not all bots are equal: Learn to distinguish good bots (e.g., Googlebot) from malicious scrapers or impersonators.
• AI bots are rising fast: Understand how LLM-driven crawlers interact with your content and impact SEO, analytics, and conversions.
• WAFs are critical: Discover how Web Application Firewalls help identify, block, or manage bot traffic based on intent and behavior.
• Use AI to your advantage: Explore how LLMs can support content generation, translation, personalization, and editorial efficiency in Drupal.
• Protect your IP and brand: Mitigate the risk of content theft, compliance violations, and brand erosion from unregulated AI crawlers.
• Optimize for high intent: Shift from chasing clicks to creating rich, authoritative content that stands out in AI summaries and drives real engagement"

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