It’s not just about building Drupal sites — it’s about building client journeys that evolve, convert, and last. This session explores how to architect experiences that scale with real-world clients from the education, event and insurance sector.

Prerequisite
Basic Drupal knowledge is recommended. Experience working on client projects or product teams will help attendees get the most from the real-world examples and strategies.

Outline
This talk shows how to architect Drupal projects around client journeys, using award-winning examples across industries. Topics include:
- Mapping user intent to backend structure
- Designing content and logic hand-in-hand
- Empowering clients without over-complication
- Using Drupal as the backbone of a digital ecosystem
Real case studies from the education, event and insurance sector clients will illustrate key points.

Learning Objectives
- Learn to shift focus from features to journeys in your Drupal project planning
- Discover how to give clients powerful yet safe control over their digital platforms
- See what makes a Drupal build resilient and adaptable over time
- Take away architecture patterns that bridge user needs and technical foundations

Experience level
Intermediate