It’s not just about building Drupal sites — it’s about building client journeys that evolve, convert, and last. This session explores how to architect experiences that scale with real-world clients like ABRSM, Silverstone, and Hiscox.

Prerequisite
Basic Drupal knowledge is recommended. Experience working on client projects or product teams will help attendees get the most from the real-world examples and strategies.

Outline
This talk shows how to architect Drupal projects around client journeys, using award-winning examples across industries. Topics include:
- Mapping user intent to backend structure
- Designing content and logic hand-in-hand
- Empowering clients without over-complication
- Using Drupal as the backbone of a digital ecosystem
Real case studies from ABRSM (education), Silverstone (events), and Hiscox (insurance) will illustrate key points.

Learning Objectives
- Learn to shift focus from features to journeys in your Drupal project planning
- Discover how to give clients powerful yet safe control over their digital platforms
- See what makes a Drupal build resilient and adaptable over time
- Take away architecture patterns that bridge user needs and technical foundations

Experience level
Intermediate