Can your next digital project help save the planet? Discover how Green UX and responsible AI can reduce your digital footprint—without sacrificing user experience or business goals.

Prerequisite
No prior knowledge of Green UX or AI is required. This session is open to all experience levels and is designed to raise awareness and spark discussion among designers, developers, and decision-makers.

Outline
This session introduces the core principles of Green UX—designing digital products that minimize environmental impact while maximizing usability and business value. We’ll explore what Green UX means today, why it matters beyond eco-friendliness, and how to communicate its broader benefits to stakeholders. The discussion then expands to the environmental consequences of AI in digital products, highlighting the responsibility of designers and developers in making sustainable choices. Attendees will leave with actionable strategies to balance innovation, performance, and sustainability in the AI era.

Learning Objectives
• Understand the foundational principles and benefits of Green UX, including its impact on performance, accessibility and usability.

• Learn how to advocate for Green UX by framing sustainability as a driver of user satisfaction and business value—not just environmental responsibility

• Recognize the environmental implications of AI in digital products and identify opportunities for responsible, energy-efficient design

• Gain practical strategies to audit, measure, and improve the sustainability of your digital projects, fostering a culture of eco-conscious innovation

Experience level
Beginner