A scalable multi-brand design system enables companies to effectively manage multiple brands, reduce costs, comply with accessibility regulations and deliver a consistent user experience across all digital touchpoints.
By implementing a core design system with flexible brand adaptations and automating design updates through design tokens, businesses can achieve faster time-to-market, higher design consistency, and better scalability across digital products.
Additionally, implementing DesignOps practices ensures more efficient collaboration between developers and designers, further accelerating delivery and improving quality.

Prerequisite
This session is ideal for product owners, business leaders, UX designers, and developers who are interested in building scalable digital experiences.
No deep technical knowledge is required — a basic understanding of UI/UX principles and familiarity with the concept of design systems is helpful.

Outline
- Introduction: why managing multiple brands is challenging
- Core Design System (CDS): what it is and how it solves these challenges
- Brand adaptation: preserving identity within a unified system
- Design tokens: automating the bridge between Figma and Drupal
- Frontend development: practical steps for using tokens effectively
- DesignOps: optimizing collaboration between designers and developers
- Case study: real-world implementation, business results
- Common challenges and best practices for adoption
- Q&A

Learning Objectives
Learn how a scalable core design system can support multiple brands.
Understand the role of design tokens in automating frontend updates.
Discover how DesignOps enhances cross-functional collaboration.
Gain practical insights into building scalable, consistent digital experiences with Drupal.
Identify strategies for overcoming operational and technical challenges.

Experience level
Beginner