What happens when organisations expect that they no longer need to hire agencies, because they think they can just vibe code applications themselves? And for those organisations that are still buying, developers have just become a lot more efficient, right? How will this affect price expectations?

What happens to the SaaS business model when it suddenly becomes a lot easier to replicate a product? What if armies of developers, laid off during a recession start using AI to build even more SaaS applications? How will customers choose between hundreds or even thousands of solutions?

In this session you will learn from Drupal product company co-founders (Open Social and Pronovix) why this double threat, could actually be a massive opportunity for a Drupal rennaisance.

Prerequisite
- Interest in product business models
- Rudimentary familiarity with product management principles

Outline
The threat and the opportunity:
- A perfect storm: Drupal 7, AI, and a recession
- When software products become commodities
- Why homes are not mass-produced in factories
- Why vibe-configuring is better than vibe-coding
- The new scarcity in a world of abundance

Lessons learned from a FOSS product company:
- Insights from building and scaling Open Social and Pronovix in competitive market, in the open.
- Vertical specialization is not optional, it’s survival.
- Open code demands differentiated experience, not just differentiated features.
- Product and service models must be symbiotic, not separate.

What technically enables this future:
- A way to safely update and evolve config, you’re trapped maintaining snowflake sites forever.
- The need for clearer ownership layers: core vs platform vs client config.

The Drupal Renaissance:
- The triple-P manifesto
- A SaaS hitlist for the Drupal community

Learning Objectives
- How AI and SaaS evolution are fundamentally shifting client and market expectations.
- Why Drupal’s architecture is ideally suited for a post-product (commodity), post-SaaS (as we know it) future.
- How agencies and consultancies can restructure their business models.
- What product builders need to rethink about customization, reuse, and scale.
- The role of composability, open platforms, and shared economies in future digital delivery models.

Experience level
Intermediate