Drupal’s technical innovation has reached new heights, but marketing must now match its ambition. This session unites community leaders to present a bold plan: align global efforts, amplify success stories, and trigger a new wave of Drupal adoption in the accelerating AI-driven digital world.

Prerequisite
Open to all skills and experience levels
Ideally suited to agency owners, marketing, staff at end user organisations, content writers, creatives including writers, designers, photographers, podcasters, those in roles which often appear on webinars etc

Outline
Drupal is at a pivotal moment in its history, fuelled by rapid innovation within the community and the accelerating rise of AI, where Drupal has taken a commanding lead. Since the launch of Drupal CMS, the community has mobilised and shifted towards structured initiatives, targeted development, and a clearer strategic direction. Drupal is evolving fast with renewed focus and purpose.

Latest innovations such as Experience Builder and Drupal AI are opening new pathways to reach broader audiences and new sectors. Combined with Drupal’s established strengths — governance, transparency, and openness — the platform stands ready to meet the needs of organisations navigating an increasingly complex digital environment. The technical foundations have never been stronger.

However, for Drupal to fully realise this potential, our marketing efforts must now match the ambition and pace of our technical progress. While important steps have been taken — including the brand refresh, the new Drupal.org, greater access to Drupal CMS demos, and the growth of platforms such as The Drop Times — the work of reaching new audiences is only beginning. Much of the market remains unaware of the extraordinary advancements Drupal offers today. The opportunity is clear, but the moment must be seized.

Now is the time to scale our marketing efforts with the same ambition that has driven our technical innovation. We have a unique advantage over proprietary competitors: a global network of agencies, contributors, and advocates who all directly benefit when Drupal succeeds. By aligning efforts around a shared strategy, building mechanisms to surface and amplify ideas, success stories, and materials, and strengthening existing networks that allow these stories to flow outward and be adapted locally, we can create the momentum needed to trigger a new wave of adoption.

This session will bring together presenters from Drupal Certified Partners, The Drupal Association, contributors from Promote Drupal, the founder of The Drop Times, and organisers of large-scale marketing campaigns. Together, they will share a vision for how Drupal can elevate its marketing ambition to match its technical leadership, expanding its reach into new markets and securing its place at the forefront of the digital future. A vision which is missing one key element, you!

Learning Objectives
Understand the strategic importance of aligning marketing efforts with Drupal’s technical innovation to strengthen Drupal’s position in a rapidly evolving, AI-driven digital landscape.

Explore proven approaches for amplifying success stories, initiatives, and new features to reach wider audiences and open new markets for Drupal and Drupal CMS.

Recognise the unique opportunity presented by Drupal’s global community network and how agencies, contributors, and advocates can collaborate to scale marketing impact collectively.

Learn how a strategic marketing framework can be established to ensure consistent, high-quality messaging flows from the centre of the community to regional and local levels.

Leave with practical insights on how participants and their organisations can contribute towards Drupal’s unified marketing efforts, helping to accelerate adoption and future-proof the ecosystem.

Experience level
Beginner