Captivating Introduction

AI is transforming how people search — not just on Google, but across tools like ChatGPT, Gemini, and Bing Copilot. As these platforms generate answers instead of simply listing links, traditional SEO strategies are being shaken up. But what does this really mean for Drupal site owners and marketers? Are keywords still relevant? Is structured data obsolete? And how can you adapt before traffic starts to drop?

This talk cuts through the hype and headlines, breaking down the real changes AI is bringing to search and showing how Drupal-based teams can stay visible, competitive, and ready for what’s next.

Prerequisite
Attendees should have a basic understanding of how SEO works and how Drupal is used to manage and publish content. No deep technical expertise is required — this talk is aimed at marketers, content strategists, site builders, and decision-makers.

Outline
1. Quick intro: What AI-powered search actually is (ChatGPT, SGE, Gemini, etc.)
2. The shift: How AI is changing user behavior and what it means for traffic
3. Common misconceptions (e.g. “structured data doesn’t matter anymore” — spoiler: it does)
4. What’s still essential in SEO
5. How to adapt in Drupal
6. Where this is heading

Learning Objectives
• Understand how AI-powered tools like ChatGPT and SGE are changing search behavior
• Separate the hype from reality: what still matters in SEO, what’s changing, and what’s fading
• Learn how to start adjusting Drupal content and structure for the AI search era
• Leave with practical ideas and a clearer roadmap for SEO in 2025 and beyond

Experience level
Intermediate