Top DrupalCon Atlanta 2025 Sessions Every Marketer Should See

This blog has been posted and edited with permission from Nadiia Nykolaichuk.

As a marketer, you understand the art of launching effective campaigns, creating impactful content, and building brand awareness. But even the most seasoned marketing gurus know there’s always room for embracing new techniques, practices, and tools. 

If you’re ready, save the date: 24-27 March 2025, and pack your bags for Atlanta, Georgia. The “Peach State” will be the perfect place to learn to craft campaigns that are as delicious and juicy as a Georgia peach. You’ll also have fantastic opportunities for networking, experience-sharing, contribution, and so much more.

The iconic Hyatt Regency Atlanta hotel will host DrupalCon 2025, welcoming everyone who uses (or is thinking about using) Drupal. As a robust, ever-evolving platform, Drupal opens endless opportunities for elevating your website’s impact in all areas, including marketing. Among the diverse array of DrupalCon Atlanta sessions, we’ve picked some of those that are tailor-made for marketers. Hopefully, this will help you maximize your experience at the event.

Top sessions for marketers at DrupalCon Atlanta 2025

“Mind Over Metrics: Behavioral Economics for Smarter Content Strategy” — by Amy Shropshire 

Content is the heart of marketing. How do you ensure it truly resonates with your audience? Why do some messages spark action while others go unnoticed? Too often, content strategy feels like a guessing game with a “publish and hope” approach.

It’s time to step away from that uncertainty and embrace science — specifically, the psychology behind decision-making. Here is where behavioral economics comes in. This DrupalCon Atlanta 2025 session by Amy Shropshire (amyshropshire) will unveil what it is and show you how to successfully apply it to your content strategy. 

The session will introduce the practical ways of integrating behavioral economics into every step of your content marketing — from shaping compelling messages to designing effective calls-to-action. It will include actionable insights, real-world examples, and learned lessons. You'll leave behind vanity metrics like clicks and views and start focusing on the real outcomes — user engagement and conversions.

“What Do Marketers Really Want? Unpacking the User Research for Drupal CMS” — by Bruna and Suzanne Dergacheva

Recently, we all celebrated the launch of an outstanding product — Drupal CMS 1.0. It’s a version of Drupal that is tailored to the needs of non-tech users like marketers or content editors. It’s packed with pre-configured features and one-click solutions that provide really user-friendly experiences.

At DrupalCon 2025, there’s a dedicated track for sessions focused on Drupal CMS. We’d like to draw your special attention to one of them — a session by Bruna (bruna.sd) and Suzanne Dergacheva (pixelite).

They will introduce valuable insights from a series of user interviews shedding light on what marketers and content editors truly need from a CMS and what their biggest pain points are. By analyzing real feedback and industry trends, Bruna and Suzanne explore what sets Drupal apart from competing CMSs, what Drupal’s strengths and weaknesses are in comparison to them, and how all these insights directly influence product development decisions.

The beauty of open source is that anyone can contribute to shaping the product’s future. The session by Bruna and Suzanne is your opportunity to share your experiences and expectations. That’s what makes DrupalCon special — so many groundbreaking ideas have been nurtured within its walls. Don’t miss the chance to voice what you expect from Drupal as a marketer — it might just become a reality.

In addition, there is a full day of training for DrupalCMS available to add on to your main conference ticket.

“Honey, I Shrunk The Marketing Budget: How To Keep Improving Your Website In a Challenging Economy” — by Bjorn Thomson

The past couple of years haven’t been easy for marketing and web teams, with shrinking budgets and rising expectations. Does this sound familiar to you? Whether you’re in higher education struggling to boost enrollment or a nonprofit striving to increase donations, making the most of your website with limited resources can be a real challenge.

At this session by Bjorn Thomson (bthomson), you’ll learn the art of achieving more with less. He’ll share practical strategies to maximize your website’s potential without stretching your budget too thin. 

You’ll gain actionable tips to drive immediate improvements, create a culture of continuous optimization, and effectively demonstrate your website’s impact to leadership. By showcasing clear results, you’ll not only prove the value of your work but also make it more likely to receive additional funding.

Even in challenging times, it’s reassuring to know that your website can be a key driver and a reliable asset for your organization — provided you have the right optimization strategies.

“The Future of SEO: Embracing Change and Innovation” — by Gaurav Mishra

One of the most rewarding milestones for marketing teams is seeing the tangible results of their SEO efforts. While SEO will always be a key focus, the strategies behind it are evolving with time. Today, SEO is about much more than just keywords — it requires a holistic strategy and the creation of comprehensive, user-centric experiences.

Dive into the next evolution of SEO and digital marketing by joining Gaurav Mishra (gauravmishra7) at this DrupalCon Atlanta 2025 session. You’ll explore the LLMO Framework, which includes: 

  • Language. Move beyond keywords and focus on creating content that aligns with user intent and adds value.

  • Learning. Discover how machine learning unlocks deeper customer insights and enables personalized experiences.

  • Modeling. See how predictive models help anticipate user needs and refine your content strategy.

  • Optimization. Uncover how A/B testing and data-driven decisions drive continuous improvements.

“Tag! You’re it. Digital “freeze” tag with GTM” — by Bdanin 

For marketers, Google Tag Manager (GTM) is a tool that needs no introduction. It simplifies the deployment and management of various tags across your website — no coding skills required. This includes analytics tags, marketing pixels, tracking scripts, and more.

Managing your tags correctly is essential for enhancing website performance and ensuring privacy compliance. The problem is privacy features may require additional scripts which can slow your website down. On the other hand, optimizing for performance focuses on minimizing unnecessary scripts and tags.

At his session by bdanin at DrupalCon Atlanta 2025, you’ll learn how to master GTM and apply it to your website with confidence. More specifically, you’ll walk away with the knowledge to:

  • configure GTM effectively with triggers, tags, and trigger groups for setups of any complexity

  • manage privacy consent by comparing the European opt-out and American opt-in models and integrating solutions like OneTrust

  • enhance website performance by delaying non-essential tags, improving Core Web Vitals, and boosting search rankings

By the end of this session, you’ll have practical strategies to optimize your GTM setup, ensuring your website is privacy compliant — without sacrificing performance.

“From Idea to Publish: Building a Custom GPT to Power Your Content Pipeline” — by Charles Gantt and Mrinasugosh

No marketing agenda is complete without discussing AI. ChatGPT is a game-changer for tasks like answering questions, writing content, summarizing text, translating, and much more. The key to unlocking its full potential lies in tailoring it to your organization’s needs, and there are plenty of opportunities to do so.

The session by Charles Gantt (charles-gantt) and mrinasugosh will be dedicated to creating custom GPT (Generative Pre-trained Transformer) solutions. The speakers will share their experience at CKEditor, where their custom GPT boosted content output by 10x without compromising quality.

You’ll see how to effectively integrate AI into your content creation process. The session will offer insights into fine-tuning AI models and creating reusable content templates. While it includes some technical guidelines for building and deploying a custom GPT, it could be really relevant for you as a marketer. In the first place, you’ll learn how a custom GPT can enhance your team’s efficiency and streamline content creation while maintaining accuracy and brand voice.

Marketing Contribution

It’s very inspiring to know that the ways to contribute to Drupal are so diverse. For many of them, there is no need to have coding skills.

For example, you could make a real impact on Drupal’s marketing strategy. Join the Marketing Contribution session at DrupalCon Atlanta 2025 — a collaborative event aimed at enhancing Drupal’s promotional efforts.

A dynamic group of marketers, content strategists, and community members will come together to brainstorm new ways to expand Drupal’s reach, refine its messaging, and develop compelling campaigns. Whether you’re a seasoned marketer or just passionate about growing Drupal’s presence, your insights and creativity are invaluable! 

Driesnote — by Dries Buytaert

Known for revolutionary announcements, Driesnote is always the most anticipated DrupalCon session. Dries Buytaert, Drupal’s founder, unveils the latest developments shaping the future of the platform. Expect exclusive first looks, strategic directions, and inspiring discussions on how Drupal continues to evolve. You may find yourself at the center of astonished gasps and enthusiastic applause.

For marketers, the Driesnote isn’t just about Drupal’s technical evolution — it’s about how those advancements translate into better digital experiences, streamlined workflows, and smarter content strategies. Dries often announces innovations that give marketers and other non-tech users more power to get the most out of their websites. Be the first to know about them!

Final thoughts

As the countdown begins to DrupalCon Atlanta 2025, the anticipation and excitement grow. Hopefully, you’ll be there on 24-27 March, attend the sessions in person, and enjoy it to the fullest. Inspired by fresh insights, actionable strategies, and communication with like-minded professionals, you’ll walk away ready to elevate your marketing efforts to new heights.