Unleashing the Potential of Drupal for Digital Transformation: Best Practices and Use Cases

Share your case studies at the DrupalCon Europe 2023 Client & Industry track

In today's rapidly evolving digital landscape, businesses are constantly searching for ways to stay ahead of the curve and remain competitive. Digital transformation is a key driver in this process, with organizations seeking to leverage technology to drive innovation, streamline operations, and engage with customers in new and meaningful ways.

Drupal, an open-source content management system (CMS), is an excellent platform for achieving these goals.

Drupal has not only become a top enterprise-class content management system but also a complete digital experience platform that is known for its reliability, interoperability, scalability, security and ease of customizations and integrations. As one of the leading technologies in the market, Drupal works well with sophisticated websites and provides business agility to organizations across all industry verticals. 

More than 1.3 million sites are actively using Drupal, represented by a diverse range of organizations, from small businesses to large corporations and government agencies, including the US White House, The Economist, NBC, Harvard University, Pfizer, Verizon, the Australian government, Amnesty International, NASA, the United Nations, the World Health Organization, and many more.

Drupal is a flexible and powerful platform that can be customized to meet the specific needs of different organizations. Some common use cases for digital transformation with Drupal include


  1. E-commerce: Drupal can be used to build highly scalable and customizable e-commerce sites. With the ability to integrate with a range of payment gateways and shipping providers, as well as support for complex product catalogs and pricing structures, Drupal is an excellent platform for building e-commerce sites that can grow and evolve with your business.
  2. Marketing: Drupal's flexibility and scalability make it an ideal platform for building marketing sites that can support a range of campaigns and initiatives. With support for multilingual content, powerful SEO tools, and the ability to integrate with a range of marketing automation platforms, Drupal can help you deliver highly personalized and targeted marketing experiences.
  3. Collaboration: Drupal's built-in collaboration tools, such as user roles and permissions, content workflows, and revision history, make it an ideal platform for building intranets and other collaborative sites. With the ability to customize these tools to meet your organization's unique needs, Drupal can help you improve communication and collaboration across your team.
  4. Government: Drupal is widely used in the public sector, thanks to its strong security track record and flexibility. Government agencies can use Drupal to build complex websites that meet the needs of citizens, while also ensuring compliance with relevant regulations and standards.
  5. Nonprofits: Drupal's open-source nature and the large community of developers make it an ideal platform for nonprofits with limited budgets. With the ability to build powerful, customized websites that support fundraising, advocacy, and other initiatives, Drupal can help nonprofits achieve their goals more effectively

Another advantage of open source is the people behind the software, a community of more than 1.3 million members of developers, designers, and users who are passionate about the platform. By engaging with this community, you can tap into a wealth of knowledge and expertise, connect and share best practices and lessons learned for managing large complex projects and pushing innovative boundaries using Drupal. 

DrupalCon Prague 2022. Photos: Joris Vercammen (top left), Bram Driesen (bottom left), DrupalCon Europe (topr and bottom right)

One great place to share and connect is at the upcoming Drupal conference in Europe, DrupalCon Lille 2023, held on 17-20 October. In the Client & Industry track, we provide a platform to share case studies and experiences by representatives of organizations specialized in choosing the tools that promote their digital transformation. And it’s not only techs speaking, but also CMOs, CTOs, digital managers, agencies, and business/site owners using Drupal strategically. The key goal is to show how Drupal can adapt to fit projects of all shapes and sizes, across all industries.

The sessions are targeted to digital managers and executive decision-makers using Drupal or considering the solution as their next content and digital experience management platform. Agency leaders, product owners, and tech leads can also benefit from the showcases in this track.

The showcases will add more business value if told by project owners from the companies themselves, or with the agencies alongside their clients. By sharing your journey using Drupal in your digital transformation, you will help existing and potential Drupal users (clients) learn innovative ways to improve Drupal, from Drupal users themselves.

The Client & Industry track typically covers the following areas:

  • Digital Transformation
  • Drupal Digital Experiences
  • Media & Publishing
  • E-commerce
  • Government
  • Education & Non-Profit Organizations
  • Community Platforms
  • General Open Web

What can you showcase?

Here are some examples of what you can share through your case studies about your experiences with Drupal:

  • How you achieved agility, standardization, masterization, or implementation of new governance processes for Drupal projects that promote digital transformation and innovation within an organization
  • How you implemented innovative customizations or how you use Drupal in conjunction with other solutions.
  • How the unique capabilities and features of Drupal make it a one-stop solution for enterprises.
  • How Drupal serves as the foundation and stepping stone for building an integrated Commerce, Marketing, CRM, and ERP platform and delivering integrability, flexibility, and scalability at a reasonable cost.
  • Showcase reuse, cost savings, productivity efficiencies, and innovative customizations in organizational structures.
  • How Drupal has been extended to support multifaceted institutions and empower disparate and fragmented editorial teams.
  • How Drupal is used to build engaging and intuitive community platforms.
  • How we can continue to support our ability to access and publish on the open web and allow engaging and meaningful digital experiences.
  • How you have integrated sustainability in your Drupal ecosystem or used Drupal to create sites and channels to promote or track an organization’s sustainability 
  • How you are using machine learning and artificial intelligence in your Drupal platforms

We have listed some presentation topics above, but are open to new themes for the track. What has been your experience with implementing Drupal in your organization in the last few years? What types of governance processes have been put in place? What have been your successes and challenges? What have you learned, and what do you wish you knew before you started?

We’d love to hear about it! Send us your case study for the Client & Industry track and share it with the Drupal community. 

Not sure if your topic is right here? Don’t be afraid to choose the wrong track as all track chairs are in close contact and will consider moving your session to the best place.

Target Audience

The sessions target digital managers and executive decision-makers who use Drupal or are considering using it as their next digital experience management platform. Agency leaders, product owners, and tech leads can also take advantage of the sessions & workshops on this track.

Why Participate?

Because you will be able to:

  • Tell Your Story

    DrupalCon offers everyone a platform to showcase the best of your work. We want to know how you fostered innovation using Drupal for building community platforms, improving editorial experiences, creating eCommerce platforms, and delivering meaningful user experiences.

  • Give Back to the Community

    DrupalCon is an event for anyone who wants to learn Drupal to make a difference in others’ lives. It doesn’t matter whether you are a developer, designer, editor, or an end-user even. Simply put your ideas to work at contribution events and enjoy learning and being a part of one of the largest open-source communities in the world.

Submit your sessions now and help create the best program for DrupalCon Lille 2023!

Contact: Antonella Severo, antonellasevero, Track Chair Lead, Clients & Industry