From sourcing the catalogue to conducting a facility-bound survey to delivering insights for world's most loved toy makers, Its a 6 month long process that requires lot of fieldwork and research and honestly doesnt warrant so much time and effort in today's world of set-it-and-forget-it. For our clients, who are one of the largest toys and games maker for kids and young adults alike, we recently ran a point of view on how tech can bring in the much needed breath of fresh air and steps to achieve digital transformation "Nirvana". Innovations included play sets in a virtual environment to perceive granularly; verbal and behavioral feedback to capture what kids are doing rather than solely responding; making parents, the primary buyers, a part of the process and a shopping-style like environment to enact customer experiences that matters.

Measuring approx. 80 odd metrics to identify trends whether across the globe or for a slice of audiences in a given ethnography and demography is a function of a well defined ecosystem that plays on Drupal's strength and its versatility in managing everything that can be safely considered "content", the point of view caters to a wide variety of assessments that lead upto assessment of performance in the market.
In our presentation we will explore
- Reasons behind going digital after running the program successfully for last 5 years
- Our approach to bring down the survey length to about 45 mins from am overwhelming 90 earlier
- Challenges we are solving during the journey
- How a simple digitising exercise leads to better customer experiences in retail
Session (45 minutes)

Experience level of the audience

Intermediate